Making the Consumer the Boss via Insights with Nitesh Priyadarshi, Danone

Discover the transformation of the insights function and how it can become critical for C-suite decision-making in this episode of Insights and Innovators. Host Stan Sthanunathan speaks with Nitesh Priyadarshi, Chief Strategic Insights & Analytics Officer at Danone, about his journey from anthropology to leading insights at global companies. Nitesh shares his strategies for making the insights function indispensable, the importance of empathy, consumer centricity, and leveraging technology to enhance the role. Learn how to bridge the gap between uncovering insights and driving business growth effectively.

 

00:00 Introduction and Host Welcome

00:31 Guest Introduction: Nitesh Priyadarshi

01:40 Nitesh's Career Journey

05:45 The Importance of Consumer Centricity

14:08 Leadership and Empathy in Insights

19:49 Opportunities and Challenges in the Insights Industry

25:54 Conclusion and Final Thoughts