Insights & Innovators Podcast from MRII

How to Be a Pioneer in Market Research with Shelley Zalis, CEO of The Female Quotient

Join us on this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Katie Gross, President of Suzy. In this insightful discussion, Shelley Zalis, the founder and CEO of The Female Quotient and a pioneer in online market research, shares her journey of disrupting the traditional market research industry by introducing online surveys. She recounts her challenges and triumphs in transitioning from off-line to online research at a time when the internet was in its infancy. Shelley also discusses her efforts to close the gender gap in the workplace through her work with The Female Quotient and provides advice for today's innovators and trailblazers on how to navigate and transform traditional industries, especially in the age of AI.

Cultivating a Culture of Service in Research Insights with Steve Schlesinger, Sago

In this episode, we dive deep with Steve Schlesinger, Executive Chairman at Sago, hosted by Jon Last, President at Sports and Leisure Research Group. Steve shares his valuable insights on the latest industry trends, leadership strategies, and the evolving landscape of market research. Tune in to discover how Steve's experience and vision continue to shape the sector and get a firsthand look at the discussions that influence the future of market research.

From Researcher to Investment Banker with Kristin Luck, Oberon Securities

On this episode, host Katie Gross, CEO at Suzy, speaks with Kristin Luck, Managing Director of Oberon Securities. Kristin shares her unique career trajectory from a research assistant at Lieberman Research Worldwide to becoming an influential entrepreneur, investor, and banker. Learn how her passion for online research led her to build AC Nielsen's first online research platform, co-found OTX, and start a data visualization platform. She offers insights on financial literacy, business growth, and the importance of marketing. Also, discover how Women in Research (WIRe) is empowering women in the industry.

Transforming Insights: Colgate's Journey with Christian Niederauer at Colgate-Palmolive

Discover how Colgate has transformed its insights function to be future-proof, the biggest challenges facing insight professionals today, and the critical components of their Insights Competence Framework.Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Christian Niederauer, Vice President of Global Insights & Consumer Affairs at Colgate-Palmolive, in this engaging episode of Insights Innovators. Gain invaluable perspectives on the role of AI, the importance of proactive value creation, and how to ensure your insights are impactful and actionable. Don't miss out on this comprehensive journey into the evolving landscape of consumer insights!
 
00:00 Introduction and Episode Overview
00:27 Guest Introduction: Christian Hederault
01:13 Industry Challenges and Insights
02:18 Career Journey and Role at Colgate
04:09 Proactive Value Creation in Insights
05:48 Colgate's Insights Transformation Journey
07:49 Insights Competency Framework
10:12 Evolution and Future of Insights Function
14:04 Leveraging Technology in Insights
17:35 Conclusion and Final Thoughts

How Can Market Research Founders Succeed with Mark Simon, Partner at Traction Advising M&A

How do investors see market research companies? Is it all about SaaS models, or can service companies scale in ways that attract investors? Mark Simon, Partner at Traction Advising M&A talks about retention as a KPI for growth and value. Consider net revenue retention or how a company grows outside of new customer acquisition. Go inside an M&A mind and hear insights like how the market research industry may not lend itself easily to SaaS models.

Earning a Seat at the Strategy Table with Diane Hessan at C-Space

In this episode of 'Insights and Innovators,' hosted by Stan Sthanunathan, special guest Diane Hessan, Chairman of C-Space, discusses her transformative journey as an entrepreneur in the insights industry. Diane shares her thoughts on balancing speed, depth, and relevance in market research and provides valuable advice for aspiring entrepreneurs. She recounts her early career experiences, the foundation and success of Communispace, and offers practical tips for business success and common pitfalls to avoid.
00:00 Introduction and Episode Overview
01:14 Meet Diane Hessen: Visionary and Disruptor
03:18 The State of the Insights Industry
10:14 Diane's Career Journey
16:52 Founding Communispace
23:56 Entrepreneurial Lessons and Advice
31:05 Conclusion and Final Thoughts

Creating an Exciting Market Research Tech Company with Andrew Reid, Founder & CEO of Rival Technologies

The path to creating an exciting startup can be a circuitous route. Andrew Reid, Founder & CEO of Rival Technologies may have started in film, taken a right turn in advertising, to end up building technology companies that solved research problems. And sometimes, it’s a family affair. Andrew’s father and sister both played key roles in influencing his path. Hear about his journey and excitement about the future of tech-enabled market research solutions. 

Transforming the Insights Function in Large Corporations with Elaine Rodrigo at Reckitt

Dive into an engaging conversation between Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt, and Stan Sthanunathan, CEO of i-Genie.AI, as they explore the evolving landscape of consumer insights, data-driven decision-making, and embracing AI. Elaine shares her nearly 30-year journey in research, her dream role realization, and the transformative power of AI in harnessing data for business growth. From her career milestones to the significance of consistency, focus, and creating proprietary capabilities, Elaine offers invaluable advice for the industry while highlighting the promise of synthetic data and the essential role of innovation.
00:00 Introduction and Opening Remarks
02:34 Career Journey and Experience
04:54 Advice for Research and Insights Teams
06:07 Challenges and Changes in the Industry
08:42 Building Capabilities for Business Impact
10:18 Focus Areas and Signature Capabilities
18:20 Leveraging AI and Data in Insights
21:47 Future Trends and Synthetic Data
23:29 Conclusion and Final Thoughts